New Catalog News

Re-balancing

I just arrived home from a fantastic week at Stampin' Up!'s Leadership Conference in San Antonio, Texas.  I extended my visit so I could have some tourist time and I saw some really unique sights.  San Antonio is really a lovely city to visit; I highly recommend it.  The main purpose of the trip was to attend the SU event, and as always, they put together a terrific program for us. There was lots of stamping, and stamping demonstrations, updates from the corporate folks about the last year and a demonstration of a new product to go with the Simply Scored tool. And, of course, it was wonderful to meet so many new friends. Stampin' Up! demo's are a wonderful batch of sweet, fun and supportive folks, and I'm so happy that I got to meet and get to know a bunch of them.

The biggest news, or at least the news item that caused the biggest buzz, is Stampin' Up! is changing up their catalog strategy a bit. We'll still have the main catalog, but it will be a little bit smaller (about 40 pages smaller, actually). The main catalog will come out starting in June instead of July. We'll have two "mini" catalogs – the Holiday one from August – December and the Spring one from January – May. The "mini" catalogs will be bigger than the ones that we currently have, and they'll be in a larger (8 1/2" x 11") format. The more seasonal products and stamps will be moved so they are primarily in the "mini" catalogs, although there will still be a small sampling in the big catalog. What has really got us all a-twitter is that SU! is reducing the price of the big catalog considerably, so we can afford to give them away! How cool is that?!?

I'm really excited about the new approach to the catalogs and I can't wait to see what they look like starting in the next catalog year. Our current catalog period will be shortened by one month, but I think it will all be wonderful despite the fact that the current, beautiful catalog will be gone at the end of May. What do you think about this bit of news?